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  • Lauren Patterson

SEO Strategy for Startups: Is it Necessary?

Ok entrepreneurs, it’s time to talk about a micro tactic that can make a macro impact on the trajectory of your company: SEO strategy. For startups looking to stretch marketing dollars as far as possible, this low-cost solution is a must. Immersed in the exciting Houston startup ecosystem for several years, Ambrose McDowell Communications has had the pleasure of working with a handful of startups and startup development organizations (SDOs) to produce longform and social media content.

We take a content-forward approach to marketing and sales, which helps startups and orgs position themselves as leaders in cutting-edge industries to appeal to various stakeholders.

How? Search engine-optimized online content and copywriting.

What is SEO?

SEO (search engine optimization) refers to the use of specific keywords to cause a web page to be shown higher (or to “rank”) in search engine results.

Why your startup needs SEO

  • Your competitors are doing it. And if they’re not, there’s lots of low-hanging fruit for you to grab with an SEO strategy. In today’s digital landscape, well-executed SEO can help you beat competitors for market share.

  • Your salesperson/team will benefit from it. SEO helps ensure that the traffic coming to your website is from ‘qualified leads’ who are ready to engage with your company, rather than folks who are just starting out with surface-level research in your industry.

  • Helps demonstrate a go-to-market strategy. For early-stage startups trying to attract investors, SEO can be a huge help. A hinge point for many investors is looking ahead to growth plans post-capital injection. Having a solid SEO strategy in place demonstrates to investors the company’s ability to attract new customers as part of a larger go-to-market strategy.

How to weave organic SEO strategy into your digital marketing:

  • Audit and refresh your website at least every six months to one year to update keywords and refresh backend SEO factors like title tags, image descriptions, meta descriptions and backlinks. Consider an SEO update three to six months prior to any active outreach campaigns, promotions or bids.

  • Publish regular blogs that drive web traffic to your site via search engine-optimized inbound content. Consider partnering with an outside firm that specializes in content creation (psst, that’s us!) to avoid using up your internal team’s bandwidth producing content.

  • Incorporate keywords into social media captions. That’s right, social media posts turn up in Google searches too!

So to answer this blog’s title: yes, SEO strategy is necessary. Ignoring it is a missed opportunity. And you don’t want to leave a perfectly good opportunity on the table, do you?

Contact the Ambrose McDowell team for SEO and content creation expertise. We’re here to help.

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